DANA BRAND GUIDELINES

Wordmark: Dana, medium weight, capital D. Clear space: height of the D on all sides. Minimum: 20px screen, 8mm print. Ink on light backgrounds; Cream on Ink. Keep the wordmark separate from taglines.

Avatar: Dana without a full stop, centred on a peach disc, or white on a black disc for monochrome applications. Keep it circular and free of extra frames.

Type: Söhne where licensed; Inter as the stand-in. These SVG wordmarks use embedded Inter Medium.

Cast: retain original colour and proportions. Do not crop the head, add speech bubbles or put a phone in a robot hand. Use Blush or Sage discs and soft ground shadows.

Tone: sentence case, full stops, no exclamation marks. Plain tasks and concrete outcomes. Nothing sends, books or spends without your say.

Press: press@heydana.ai
