Human in spirit.
Approachable and thoughtful. Technology that fits into a life, rather than asking life to fit around it.
The Dana brandA guide for press & partners · 2026
A little more
human.
A lot more Dana.
A thoughtful assistant. A distinctive point of view.
The essentials for telling our story, beautifully.
Warm by design.Hello,I'm Dana.
01 / Our identityThe feeling comes first.
Capable.
Considerate.
Unmistakably Dana.
Dana is a personal assistant for work, home and everything in between. Our identity makes that feel simple: warm colours, clear words and a character you’re glad to hear from.
Clear in purpose.
Say what gets done. Be specific about the task, the outcome and where the person has the final say.
Quietly confident.
Give the work room to speak. A restrained palette, generous space and no unnecessary noise.
Our signature line
Your life, handled.
02 / The wordmarkSimple is distinctive.
Four letters.
Nothing extra.
Our name is our mark. A capital D, a medium weight and plenty of breathing room. Always Dana. Never DANA or dana.
Primary wordmarkDanaInk on Cream 01
D
Dana
Clear space = the height of the D.
Give the name its space.
Keep at least one D-height clear on every side. The wordmark stands alone, without a tagline, qualifier or enclosing shape.
- Digital minimum
- 20px
- Print minimum
- 8mm
A familiar face in a small space.
The avatar places “Dana” on a peach or black disc, without punctuation. Use the black-and-white version for monochrome applications. Keep it circular and free of extra frames.
✓ Do
Keep the original proportions and use Ink on light grounds, or Cream on Ink.
× Don’t
Stretch, rotate, add shadows, change the casing or lock a tagline to the wordmark.
03 / ColourClick a swatch to copy its hex.
Warmth, with
room to breathe.
Cream grounds. Ink words. One warm accent. Our palette feels like a welcome, with soft supporting shades for moments of personality.
A simple balance
CreamInkPeach
Let neutrals lead. Use Terracotta for the word that matters, Peach for an invitation, and softer tones behind the cast. Avoid white text on Terracotta, neon colours and page-wide gradients.
04 / TypographyClarity has character.
Say it simply.
Set it beautifully.
Söhne is our primary typeface where licensed. Inter is our accessible alternative. Both keep the message clear, direct and human.
Inter / Regular · Medium · SemiboldAaABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &?!.
abcdefghijklmnopqrstuvwxyz
0123456789 &?!.
Display · Medium
Your life,
handled.
Heading · Medium
Less chatting. More doing.
Body · Regular
Dana does the legwork. You have the final say.
Sentence case.Full stops on headlines.Numerals for numbers.
05 / The castOne assistant. Many personalities.
Meet the many
sides of Dana.
20 Danas. 10 personas. One familiar face. The robot is the assistant, with a personality that feels at home in your world.
Give Dana the stage.
Keep the original colours and proportions. Show the full head and leave space around the figure. Use a Blush or Sage disc with a soft ground shadow. No speech bubbles, enclosing boxes or phones in her hands.
Request the full cast ↗06 / Our voiceHelpful is a tone of voice.
More everyday.
Less overclaim.
Write like a capable person who has already understood the task. Warm, concise and specific. The outcome matters more than the technology.
The way we sound
“Dana, find a table
for two at 7.”
Words we use
Assistant. Handled. Done.
Your say. Approve.
Works for you.
Words we avoid
Chatbot. AI-powered. Magic.
Supercharge. Seamless.
Unlock. Agentic.
Keep the person in control.
Nothing sends, books or spends without your say. Make that approval clear whenever describing Dana taking action. Use plain sentences, full stops and no exclamation marks.
07 / Press essentialsEverything in one place.
Good stories.
Ready to go.
The name, the description and the files you need to introduce Dana. For interviews or something more specific, talk to us.
On first reference
Dana, the personal assistant
from Dana Intelligence
Short description
Dana is one personal assistant for your whole life: she books the trip, buys the presents, keeps the household in step, sends the work emails and pays the bills, all from a message in WhatsApp or iMessage, with your say before anything sends, books or spends.
The press kitWordmarks, avatar, 4 cast images, colours & copyZIP ↓Colour tokensAll 12 colours, ready for your design workflowJSON ↓Press copyFirst reference, description & company detailsTXT ↓
Company
Dana Intelligence, Inc.
Founders
Brad Lindenberg
David Lavecky
Media Contact
Laura Espinoza
GTM
Need something else?
Ask a person.
press@heydana.ai ↗Interviews, partnerships and the right assets for your story.